The Perks of Luxury Event Planning in a Down Economy

In “Luxury Upswing,” a feature story in the May 2010 issue of Association News, Judie Harrington and a panel of hotel industry experts offer their insights into the advantages to associations of the recent occupancy and meeting decreases at luxury hotels. Hotels have responded with steep declines in room rates and fees for ancillary services, and sales representatives have been eager to build loyalty among clients to keep them loyal to their brands and hotels become more competitive over their shrinking customer bases.

Harrington noted that in 2009, “hotel brands became quicker to recognize the value of groups that continued to use their hotel brand, and they rewarded those meeting planners with better pricing, more concessions and contract consistency.”

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